成人动漫

题目: Reselling Returns as New: The Economic and Environmental Implications

时间：2025年9月18日上午10:00

地点：旭日楼310室

Abstract:  Due to increasing concerns about waste generation, many e-tailers now resell returned items that have no quality issues as new. However, customers who receive these resold products may exhibit psychological discomfort and valuation discounts. In this study, we explore the interplay among the e-tailer’s social awareness about waste generation, customers’ uncertainty about product valuation in online shopping and their concerns about receiving returned items sold as new. We examine how they affect the e-tailer’s adoption of reselling returns as new and the customers’ purchasing and return decisions. Our analysis shows that, compared with disposing of all returns, reselling eligible returns as new can lead to a “win-win-win” outcome for the e-tailer, customers, and the environment. However, educating customers about the sustainability benefits of reselling returns and urging e-tailers to prioritize waste reduction might inadvertently undermine this win-win-win outcome. Furthermore, under certain conditions, reselling returns can actually increase waste generation. Paradoxically, educating customers about the sustainability of reselling returns might even exacerbate the environmental impact. Our research highlights the critical roles of the e-tailer’s environmental concerns and customers’psychological valuation discount about receiving returned products in shaping the e-tailer’s adoption of the strategies for reselling returns.

Bio: Yulan Wang is a full professor and associated head (research) of the Department of the Logistics and Maritime Studies at Faculty of Business of the Hong Kong Polytechnic University. She has a broad research interest in operations and supply chain management, behavioral operations, and operations-IS-marketing interface. Her research work has been published in leading academic journals such as Management Science, Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management. Dr Wang serves as a senior editor of Production and Operations Management and an associate editor of Decision Sciences, Naval Research Logistics and Omega. She currently serves as the president of POMS-HK Chapter.